Prep Kitchen
NPD | Systems | Supply Chain | Operations | Content
Powering the growth of one of the UK’s leading meal-prep brands
Prep Kitchen set out with a clear mission: deliver healthy, macro-balanced meals that help people achieve their fitness goals without compromising on taste. When we began working together, they were producing 9,000 meals each week for a fast-growing community of loyal customers.
From 9,000 to over 150,000 meals/week
Full Stack NPD from ideation to launch in 6-8 weeks/SKU
Over 200x new dishes, launched weekly
3x full supply chain tenders with over £1.5m saved in procurement
24/7 operational and technical support for over 3 years
Automation and digitisation of operation and NPD protocols
Product shoots, content and copy for every new SKU launched.
Setting the scene
Demand was building quickly, and to unlock the next stage of growth, the PK team needed scalable systems and protocols for recipe management, production management, a continuous stream of NP, a reliable supply chain and stunning content. The team had the ambition and the brand momentum. Our role was to help build a system that allowed them to do push sales development and what they already did best.
From kitchen to factory
Following the model for some of the largest ready meal manufacturers, we digitised PK’s entire production system, streamlining the process from sales with custom build integration that translated to a fully automated ordering and buying system. The team was already cooking great food, we added kit and gadgets that turned them from kitchen to factory and facilitated a smooth transition to a major new site. The GFS team built rigorous handover protocols for a pipeline of new NPD and weekly new dish launches with technical, procurement and content pain points becoming non-existent. Intensive data collection initiatives allowed for continued adjustments with yield data collected from every single cook and tech features such as programming ovens remotely from our London office meant we could be on call 24/7 to keep the ship running smoothly and allow the business to scale with no bottlenecks.
The Results
Prep Kitchen are now producing over 150,000 meals a week, up from 9,000 when we first joined the team. We ideated, presented and shot 200 new NPD SKUs and launched these continuously with at least one new launch per week. We completely digitised and automated production management and ordering, and built custom systems that integrate directly with websites and other platforms. We tendered the supply chain repeatedly as each phase of volume economics was unlocked, achieving over £1.5m of total savings across three tenders. Prep Kitchen’s amazing team were already on track to become one of the leading meal prep companies in the UK; our support meant they could open the throttle with confidence that increasing volumes tenfold could happen while quality and standards were not only maintained, but improved and refined.
“GFS has been instrumental to the growth and success of Prep Kitchen. Amir and the team are dedicated, passionate and deliver over and above week in week out. They have levelled up both our recipes and content with incredible attention to detail. Any idea we have thrown at them has been made a reality, creating dishes that are on trend, vibrant and most importantly for our business, healthy and macro friendly.
The content they have created has helped us to reach new audiences across paid media driving down CPA's and allowing us to convert customers with greater efficiency. Not only are they wizards in the kitchen but also can assist with process development and procurement. This year alone they have saved our company multiple 6 figures. If you’re looking for a full stack, 360 studio to bring your ideas to life, look no further. Amir will treat your business like it's his own and considering we are now one of the leading meal prep manufacturers in the UK, the results speak for themselves.”
— Will Fishenden, CEO, Prep Kitchen